A 1:1 coaching session — built entirely around you. Alex will use the same process she has used with hundreds of leaders, in over 2 decades as a International Certified Federation coach.

90 MIN TO YOUR NEXT CHAPTER-CALL WITH ALEX ÅBRANDT

Go from circling the same question all year to having a real answer and a plan to act on it, this week.

BOOK YOUR CALL NOW

90 MIN CALL WITH ALEX

THIS IS FOR YOU IF

You're good at your life. You built it carefully. But still, secretly you wonder - "is this really it..?".
Your role in corporate just ended, or it's still going - just quieter than it used to be.
You're curious about what's next, eager to explore whats on the other side - not stuck in what was.
You want a real answer this week, not another five-year plan.
You're ready to map the actual blueprint, not just talk about it.
You are curious to work with Alex

HOW IT WORKS

When you have booked and payed your call, I'll personally reach out with a short email with a few questions. Nothing complicated, just enough to start the thinking before we talk.

Then 90 minutes, live, with me.

30 minutes on who you are right now, underneath the roles and the routines. An honest read of exactly where you are.

60 minutes on what's next. We map out the entire plan and blueprint together, specific enough to start this week.

You walk away with clarity and calm, excited about whats next.

P.S. If you want, we'll speak Swedish on the call, and your written summary will be in Swedish too. Du är i goda händer.

Thank you for recognising the potential in me.

Alex, you helped me to understand what I need and want and how to get there. You have coached me to challenge the unknown by changing perspective and mindset. Your unique personality combined with your high competence is a true role model for leadership.

Linda Nielsen Project leader
IKEA Marketing and Communication

If you're ready to stop circling and finally say the thing out loud, this is for you.

Book your call now! 177 USD

What are clients saying about UNFRAMED?

"Today, I am clearer about what is mine to carry and what is not."

I entered UNFRAMED feeling capable but overextended. I stepped in too quickly when accountability was unclear and softened feedback to avoid discomfort.

I name expectations earlier and more directly. We restructured our management meetings with defined decision roles, and escalations have decreased because ownership is clearer.

Before UNFRAMED, I was responsible and protective. Right now, I am responsible and clear.

Director, Private Sector

"Before UNFRAMED, I was capable but cautious. Right now, I am clearer and more decisive."

When I began UNFRAMED, I was performing well but operating below my capacity. I adapted frequently in cross-functional settings and spent too much time preparing to justify my perspective.

Now, I speak more directly and trust my judgement faster. I don’t replay conversations the same way. My team approaches challenges earlier, and project turnaround has improved because expectations are clearer.

Senior Manager, Private Sector

"It challenges you precisely where it matters."

When I started UNFRAMED, I was performing well externally but felt internally over-calibrated. I was filtering my message in board and executive settings more than I realised and absorbing tension in order to maintain cohesion.

Midway through, I feel steadier and clearer. I no longer over-explain decisions or pre-manage conflict. Executive discussions are more direct, and we’ve reduced decision time on strategic matters by around 30 percent because conversations are cleaner.

Before UNFRAMED, I was high-performing but constantly adjusting. Right now, I am grounded in my authority without softening it.

If you are operating at a high level but know you are holding back part of your clarity, I would recommend UNFRAMED without hesitation.

CEO, Global Organisation Director

WHAT YOU GET

An 90 min coaching session with Alex. A step by step framework Alex has used to coach hundreds of leaders in search of self leadership. An honest , reflective read of where you are right now. Clarity on the real blocks and the real needs and wants, maybe even the one you haven't said out loud yet.

All this - and: a plan to start acting on - this week.

The most personal Investment:

177 USD (144 USD if you are inside The Exit Plan)

One time. No subscription.

And if this is the beginning of something bigger — I'd love for us to continue. The full price transfers as a credit toward Alexes signature offers.

I want a call →

Capacity is limited. When it's full, it's full.

A note from Alex

I've spent 25 years inside leadership, not observing it from the outside, but living it from the inside.

I've led teams across cultures and time zones at IKEA, one of the most complex brand universes on the planet. I've sat in the rooms where the real decisions get made, and the rooms where they don't, because nobody was willing to say the thing out loud. I've designed and run leadership development programmes for hundreds of managers across industries, facilitated transformational work with executive teams, and coached senior leaders through the moments that actually define a career.

I've also watched what happens when a capable woman keeps circling the same question for months without ever sitting down and actually answering it. The question doesn't go away. It just gets quieter, and the summer passes anyway.

That's not a confidence problem. That's a clarity problem.

This call exists to solve it. Not over six weeks. Not with a framework you'll forget by September. In 90 minutes, live, with me, mapping the actual answer and the actual next move, together.

If you're ready to stop circling and finally say the thing out loud, this is for you.
Alexandra Åbrandt

Founder, Happy Rebel

25 years of leadership. Zero softening.

Ready to close the gap?

Book the call →

$177 USD
(144 USD if you are inside The Exit Plan) One time. If one of my signature offers is your next step, the full amount transfers as credit toward it.