ABOUT OFFERS CORPORATE ASK ALEX CONTACT
FOR FREE
THE OBSESSION SERIES SEVEN KEYS

THE MONEY MAKER IDEA FINDER

What could you sell from 25+ years of experience?

You’ve spent decades getting really bloody good at things.

The problem? Most of it probably just feels like “stuff I know” by now.

Let’s find the bit someone might actually pay you for.

Inside, you’ll get 100 ideas to steal, adapt and make your own, plus one simple way to turn what you already know into something sellable.

$11 · Immediate access

Download guide and workbook immediately

 

[SHOW ME WHAT I COULD SELL →]

 MAYBE THIS IS YOU

“But Alex, I genuinely don’t know what I could sell.”

Perfect. That’s why I made this.

You do not need to invent a brilliant business idea, become a content creator or figure out your entire next chapter today.

You need to start looking at your experience differently.

Maybe you know how to run brilliant meetings. Build brands. Hire people. Design learning. Rescue projects. Create beautiful spaces. Make complicated things simple. Organise chaos. Teach. Write. Facilitate. Plan. Fix.

Whatever your 25+ years contain, there’s a good chance something inside them could be packaged into something another person would happily pay for.

Let’s go looking.

Yes! I want it! $11

WHAT YOU GET

100 WAYS TO MAKE YOU THINK: “OH SHIT. I COULD DO THAT.”

Inside The Money Maker Idea Finder, you’ll find 100 concrete examples across:

Leadership + teams
Career + hiring
Communication
Projects + operations
Creative + brand
Learning + facilitation
Practical + life-earned expertise

But I’m not just handing you a giant list and wishing you luck.

I’ll also show you The Money Maker Move: how ONE thing you know could become a 1:1 session, an audit, a done-for-you service, a workshop or a DIY product.

Then you’ll choose your three strongest possibilities and use The Money Maker Multiplier to see how far one idea could actually go.

No business plan required. No new qualification. No 47-module course.

Just you, your 25+ years and a much better question.

[FIND MY FIRST OFFER →$17]

Restructured or Reinvented?

Not everyone wants to retire. Some of us are just getting to the part that's ours.

A business. A different career. A slower life. A book. Room to breathe. Something with your name on it, while there's still plenty of time.

You were never short on ambition. Or skill. Or nerve.

You were short on a plan.

That's what The Exit Plan is.

Forty days. I do the thinking, you take one small step. Each step fills another block, until the whole thing exists.

Day 40, you're holding it. Not a notebook of ideas. Not a course you abandoned in week two.

A plan. Yours. Ready to act on.

FROM
“WHAT THE HELL COULD I SELL?” TO
“WAIT. I COULD SELL THAT.”

That’s the whole job of this little $11 Idea Finder.

You’re not building the business today.

You’re finding the possibility.

Because your employer may have paid you for the whole package.

Someone else might pay you for one very specific piece of it.

The Money Maker Idea Finder · $11

Immediate access. 

You already did the 25+ years.

Now let’s find out what you could do with them.

100 ideas. $11. One very good place to start.

YOUR EXPERIENCE IS SELLABLE.

[YES. SHOW ME THE IDEAS →]

WHAT YOU GET

  • THE WHOLE $17 KIT

    The 24-Hour Roadmap
    The step-by-step process for turning your experience into one offer.

    5 Private Voice Notes From Alex
    Me in your ear when you start overthinking the bloody thing.

    BONUS: 100 Offer Ideas to Steal, Adapt + Make Your Own
    For when you're staring at your 25 years thinking, “But what could I actually sell?”

    Your Finished Offer Card
    Person. Problem. Offer. Price. First test. All on one page.

    $17. Immediate access.

[YES. LET’S FIND MY OFFER $17 →]

Monica had already made it.

HR Manager. Successful. Ambitious enough to uproot her life and take a role at one of the world's most iconic sports fashion brands. By any measure, she was doing everything right.

But doing it right and leading from the inside out are two different things.

We worked together for over three years. On her voice. On her values. On what it actually means to lead, not from what looks good on paper, but from what is true. Slowly, something shifted.

She stopped second-guessing. She stopped performing the leader she thought she was supposed to be. She started making decisions from the gut. From the heart. From a place that was entirely her own.

That's when her career stopped being something that happened to her, and started being something she was building on her own terms.

"Working with Alexandra as my coach has been an incredibly enriching experience. Her style is both supportive and challenging, she creates a space that feels genuinely safe, which gave me the courage to step outside my comfort zones. The growth I've experienced, personally and professionally, has been remarkable. I am deeply grateful for her commitment and expertise. I recommend her warmly to anyone looking for a coach who truly makes a difference."

Linda came to me carrying a secret.

A successful project leader. Respected. Capable. By every external measure, doing really well.

But underneath the performance was a dream she had never said out loud. She wanted to work with design. To become someone she had only ever allowed herself to want in private.

We worked together for a long time. On the belief system that had kept the dream small. On what she actually wanted,  not what made sense, not what was safe. And then we made a plan. A real one. Built from the inside out.

Spring 2026 Linda called me. I was the first person she told. She had just been recruited as a product developer at one of the world's most iconic home furnishing brands.

"Alexandra creates a space where everything feels permitted and no thought is wrong. She gives generously of herself and her own journey. I wish everyone who is curious about becoming a stronger, clearer leader had the chance to experience this work."

Team 1

 

Team 1 begins September 14, under a building new moon.

Here's how it goes:

  • Early bird, $188, until August 24. Then the price rises to $288.
  • Cart closes September 6. No extensions.
  • All sales final, this is a build, and you're in it.

Forty days from now, you can be holding a plan instead of a 3am worry.

*Want more of me? Check out my 1:1 coaching offers or my mastermind The Circle. 

JOIN THE EXIT PLAN

You already did the hard part.

You climbed the firs mountain. 

You don’t need to know the exat view from the second one. 

You don’t need to quit your job.

You don’t need to suddenly call yourself an entrepreneur.

And you definitely don’t need to build a website this weekend.

You need to take one thing you know, connect it to one problem somebody has, and create one small experiment to find out what happens when you put it into the world.

Maybe somebody buys it.

You don’t need the whole business figured out.

You need somewhere to start.

 THE 25-YEAR ADVANTAGE

 

Find one sellable offer hiding inside 25+ years of experience. Build it in 24 hours.

 

 

 [TURN MY EXPERIENCE INTO AN OFFER →]

You’re not starting from zero.

You’re starting with 25 years of stock.

Let’s take something off the shelf.

Alex

$17 · Immediate access

A Note From Alex

I spent years leading from the outside in. Performing the version of myself that made sense to other people. Building a life that looked exactly right — and feeling quietly wrong inside it.

Alchemy isn't a course. It's not a challenge. It's the hour where you stop editing yourself long enough to hear what's actually true.

I built this from what I needed most. And couldn't find anywhere.

A way to name who I actually am — not who I'd become through years of adapting. That's the I AM script. Not affirmations. Not wishful thinking. A deliberate, specific act of reclaiming your own language for yourself.

A way to move. Because clarity without direction just becomes another beautiful thought you never act on. The 3 moves are exactly that — three concrete things that happen next. Small enough to do. Significant enough to matter.

And the shift. The one that happens when you finally say it out loud. When you stop thinking it and start owning it. That's not something I can fully explain here. But you'll know it when it happens.

That's what I built. Because I needed it. And because I think you do too.

$11. One hour. Your words, not mine. That's all this is. And it's enough to change the direction of everything.

Alex

I'M IN ▷ SIGN ME UP FOR THE WAITLIST

Who guides you through it:

Alexandra Åbrandt. Founder of Happy Rebel. 25 years of global leadership. Someone who crashed at 50, chose her own way forward, and found what was true in the rubble.

Communication and Leadership Expert. ICF Certified Coach. International Keynote Speaker. Trusted advisor for global brands. 1000+ leaders coached across sessions, programmes, and workshops.

She is someone who has done this work — and has guided hundreds of leaders through it.

What are clients saying about UNFRAMED?

"Today, I am clearer about what is mine to carry and what is not."

I entered UNFRAMED feeling capable but overextended. I stepped in too quickly when accountability was unclear and softened feedback to avoid discomfort.

I name expectations earlier and more directly. We restructured our management meetings with defined decision roles, and escalations have decreased because ownership is clearer.

Before UNFRAMED, I was responsible and protective. Right now, I am responsible and clear.

Director, Private Sector

"Before UNFRAMED, I was capable but cautious. Right now, I am clearer and more decisive."

When I began UNFRAMED, I was performing well but operating below my capacity. I adapted frequently in cross-functional settings and spent too much time preparing to justify my perspective.

Now, I speak more directly and trust my judgement faster. I don’t replay conversations the same way. My team approaches challenges earlier, and project turnaround has improved because expectations are clearer.

Senior Manager, Private Sector

"It challenges you precisely where it matters."

When I started UNFRAMED, I was performing well externally but felt internally over-calibrated. I was filtering my message in board and executive settings more than I realised and absorbing tension in order to maintain cohesion.

Midway through, I feel steadier and clearer. I no longer over-explain decisions or pre-manage conflict. Executive discussions are more direct, and we’ve reduced decision time on strategic matters by around 30 percent because conversations are cleaner.

Before UNFRAMED, I was high-performing but constantly adjusting. Right now, I am grounded in my authority without softening it.

If you are operating at a high level but know you are holding back part of your clarity, I would recommend UNFRAMED without hesitation.

CEO, Global Organisation Director