What makes a post viral – for real?

Check your inbox - the guide will land in a sec.

A shift from performance to presence.

A few days ago, in May 2025 I wrote a post on LinkedIn about my journey as a leader – from the executive team to a crash course in self-leadership. I wrote about how I struggled for long periods of time. How afraid I was to fail.

The post very quickly got over 55.000 views, 1500 comments and over 500 reactions (still counting). This is my blueprint and guide on how I wrote my story to create connection. Have fun, good luck finding and sharing your story.