Happy Rebel by Alexandra Åbrandt is a creative leadership agency for those ready to lead with clarity, courage and truth.
We work with leaders who are done playing small. Leaders who want to build trust-driven cultures, businesses with depth, and brands that actually mean something. This is not leadership as performance. This is leadership rooted in identity.
We help you lead as yourself –
and be recognized for it.
Our work includes:
- Leadership development & fearless facilitation
- Psychological safety & Dynamic teaming; high-trust-efficent team cultures
- Story-finding & impactful communication
- Mentorship for sustainable self-leadership, big leap in life and work & clarity in direction
With tools like the Psychological Safety Index Scan, immersive workshops, and strategic storytelling frameworks, we support rapid change as well as long-term transformation always from the inside - out.
LEADERSHIP WITH ROOTS AND REACH
Happy Rebel is built on 25 years of global leadership experience, including over a decade in senior roles at IKEA. The work we do we do is designed for people who dare think differently, act boldly and want to lead with meaning.
We believe business and humanity belong in the same room.
We believe performance and passion goes hand in hand.
We believe the most powerful leadership comes from identity, not imitation.
If you have a vision, we’ll help you express it clearly—with language, structure and substance.
