Leadership isn’t broken.
It’s just been taught wrong
Â
If you’re tired of leading from pressure, performance and polite compliance, You’re in the right rebellion. At Happy Rebel, we help leaders lead from identity - not imitation.
Fear Less. Create More. Lead from the core.
Thats courage in practice.
Most leaders aren’t burned out from doing too much.
They’re burned out from being someone they’re not.
They’ve been trained to perform leadership.
To speak a certain way. Lead a certain way. Look like they have it all together — even when they’re crumbling inside.
They’re praised for calm. Rewarded for output.
But no one ever asked: Who are you, really — beneath the performance?
That’s the crack in the culture.
And that’s where we begin.
Because the strongest leadership doesn’t come from control. It comes from identity. Clarity and presence.
This isn’t about more "leadership development".
It’s about deconditioning everything that’s in the way.
A few words on Brave Leadership
The Happy Rebel Manifesto:Â A way of leading. A way of being.
Â
Fear Less. Create More. Lead from the core. This is not leadership as performance. It’s leadership as presence. As truth. As identity, lived out loud.
We are the ones who:
Lead from clarity, not chaos
Create instead of control
Move from inner authority — not external noise
Build teams where truth is safe
Choose courage on repeat
Make creativity strategy
Let identity steer the whole damn thing
Happy Rebel exists to provoke this shift.Â
To remind you of who you are beneath the noise
And who you become when you stop shrinking.
This isn’t a plan to follow.
It’s a frequency to lead from.
This is brave leadership.
This is not consulting
(in fact its anti-consulting)Â
This is a return to your leadership core.
We don’t teach performative leadership.
We don’t do “executive polish.”
And we definitely don’t deliver another 7-step model in a slide deck.
We create experiences that shift leaders, teams, and entire cultures from the inside out. Rooted in science, refined in experience.Â
Clarity. Creativity. Learning. Courage in practice.
That’s what our work is made of.
The Magnetic Rebel Reflection Prompts
Â
Turn your “too much” into your magnetic truth.
Download 7 rebel prompts to spark clarity, courage, and unapologetic self-expression.
7 powerful journal prompts for every time you’ve been told you’re too much. This mini workbook helps you turn the very things others told you to tone down into your greatest superpower.
Selected Collaborators & Clients
                                                   Â
We don’t teach leadership. We let you practice courage.
We help you lead like a whole damn human —not a job title in heels or a LinkedIn cliché. What we do sounds like this:
*Fearless Facilitation & Leadership Provocations. We don’t do icebreakers. We do breakthroughs. Brave rooms. Real talk. No one hides.
*Psychological Safety & High-Trust Cultures
We build teams that don’t flinch at truth.
Where tension isn’t feared — it’s fuel.
*Story-Finding & Communication that Moves People. Not “public speaking.” Not “brand voice.”
We help you tell the story that makes people feel.
*Mentorship for Radical Self-Leadership
This is for the big leap. The “no more playing small” moment. The season where clarity punches through the fog.
We use tools like the Psychological Safety Index Scan, immersive rebel labs, and strategic storytelling frameworks to shift leaders — fast and deep.
This isn’t surface-level change.
It’s nervous system level.
Inside-out.
Permanent.
Working with Alex has been a deeply personal experience. She challenged my assumptions and helped me grow into a more grounded, bolder version of my leadership. With sharp insight, empathy, and always-there support, Alex helped me see that there are higher levels I can step into - and gave me the nudge and confidence to do so. The only downside is that now I want to reach the next phase... because now I know it's there.
- Dr. Lina K Wiles
Chief Sustainability Officer
"I am so happy for Alexandra's commitment, interest and warmth during this program. I really felt that it was a safe space where we shared experiences and new insights in a safe way. I think it's great!"
-Â Program participant
"Alexandra's leadership is characterized by community, openness and communication. Today, I myself draw inspiration from all the lessons learned from my time with Alexandra through the tools I have been given to help other leaders and groups in their development."
-Â Linda Nielsen
This isn’t theory. This is lived rebellion.
Happy Rebel is forged from 25 years inside the belly of global business —
including a decade rewriting the leadership playbook at IKEA.
We work with people who aren't afraid to question the manual.
The ones who feel the pressure to conform — and choose courage instead.
Because here’s what we know:
Business and humanity aren’t opposites.
They’re co-conspirators.
Performance without passion is burnout in disguise.
We choose both.
The strongest leaders don’t copy culture.
They create it — from identity, not imitation.
If you’ve got a vision rumbling in your chest,
We’ll help you shape it, say it, and structure it —
So it actually lands. And actually leads.
Â
This is for the ones who build with backbone.
The founders, facilitators, rebels and rebuilders.
The organizations done with beige leadership and bloated buzzwords. The companies brave enough to get real.Â
You’re not here to play pretend.
You want leadership that reflects your values, your vision, your actual soul.
Whether you're leading a team, shaping a brand, or blowing up a stale direction —
we help you move with clarity, guts, and no second-guessing.
If it’s time to build what actually matters —
you’re in the right damn room.
